Katelyn Bourgoin – Painkiller

Uncover Your Customers’ Deepest Buying Triggers and Sell Like a Painkiller

Buyer psychology authority Katelyn Bourgoin reveals the Painkiller framework. Discover why vitamins are hard to sell but painkillers sell out instantly. Learn how to conduct customer research interviews, identify the acute emotional and functional triggers that push buyers to spend money, and craft marketing copy that feels like it reads minds.

What You Will Learn

• The Vitamin vs. Painkiller Matrix: Repositioning your offer from a ‘nice-to-have’ feature into an urgent necessity.
• Customer Discovery Interviewing: Asking penetrating questions that uncover the exact moment a buyer decided to seek a solution.
• Mapping the Buyer Journey: Charting the trigger events, consideration roadblocks, and final tipping points.
• Writing High-Converting Painkiller Copy: Injecting verbatim customer language into sales pages, headlines, and ads.

Comprehensive Curriculum Breakdown

1. Module 1: The Psychology of Buying: Why People Only Pay Urgently to Stop Pain, Not for Improvements
2. Module 2: The Painkiller Audit: Is Your Offer Positioned as an Urgent Solution or a Luxury?
3. Module 3: Customer Interview Masterclass: Scripting and Conducting 20-Minute Buyer Discovery Calls
4. Module 4: Mining the Gold: Synthesizing Transcripts to Extract Core Triggers and Friction Points
5. Module 5: Translating Insights into Copy: Headings, Objection Busters & Value Proposition Framing
6. Module 6: Continuous Customer Camp Systems: Keeping a Live Pulse on Evolving Market Frustrations

Frequently Asked Questions