Haley and Madison – Email Storytelling Mini-Course

Write Engaging, Story-Driven Emails That Build Deep Connection and Drive Sales

Email copywriters Haley and Madison deliver a practical, highly engaging mini-course on the craft of email storytelling. Learn how to extract compelling micro-stories from your everyday life, weave entertaining personal anecdotes into natural product pitches, and create loyal subscribers who eagerly open every email you send.

What You Will Learn

• Everyday Story Mining: Uncovering fascinating email topics from mundane daily moments, conversations, and observations.
• The Seamless Story-to-Offer Bridge: Transitioning smoothly from a personal anecdote into a relevant product recommendation.
• Conversational Writing Syntax: Writing in a warm, relatable tone that feels like an email from a trusted friend.
• Consistent Daily Drafting: Eliminating writer’s block with flexible story templates and drafting emails in under 20 minutes.

Comprehensive Curriculum Breakdown

1. Module 1: Why Stories Sell: The Psychology of Narrative Transportation and Relatability
2. Module 2: Story Mining 101: Developing Your Personal Bank of Relatable Everyday Anecdotes
3. Module 3: The 3-Part Email Structure: The Hook, The Story, and The Value Bridge
4. Module 4: Writing with Voice & Rhythm: Ditching Corporate Jargon and Embracing Personality
5. Module 5: Pitching Without Being Pushy: Subtle CTAs, P.S. Sections & Value Alignment
6. Module 6: The 20-Minute Writing Habit: Batching Stories and Maintaining Inbox Consistency

Frequently Asked Questions