Smart Marketer – Smart Business Exit

Prepare, Value, and Sell Your E-Commerce Business for an 8-Figure Exit

Renowned e-commerce entrepreneur Ezra Firestone shares his step-by-step masterclass on preparing, optimizing, and exiting physical product and digital businesses. Learn how to clean financial books, remove yourself as the operational bottleneck, maximize EBITDA multiples, negotiate with private equity buyers, and close life-changing exits.

What You Will Learn

• Business Valuation Mechanics: Understanding EBITDA, seller’s discretionary earnings (SDE), and multiple drivers.
• Operational Cleanliness: Standardizing SOPs, supply chain contracts, and staff management so the business runs without you.
• Financial Book Cleanup: Working with forensic accountants to eliminate add-backs and produce audited, immaculate P&L statements.
• Buyer Negotiation & Due Diligence: Evaluating private equity vs. strategic buyers, navigating LOIs, and protecting net proceeds.

Comprehensive Curriculum Breakdown

1. Module 1: The Exit Mindset: Planning Your Sale 24 Months in Advance for Maximum Multiple
2. Module 2: Financial Prep & Add-Backs: Organizing P&Ls, Inventory Valuations & Tax Records
3. Module 3: Operational Decoupling: Removing the Founder from Daily Operations via Systems & Leadership
4. Module 4: Choosing the Right Exit Path: Brokers, Investment Bankers, Private Equity vs. Strategics
5. Module 5: The Deal Process: Crafting the CIM (Confidential Information Memorandum) & Managing Bids
6. Module 6: Due Diligence & Closing: Asset Purchase Agreements, Escrow, Earn-Outs & Wealth Protection

Frequently Asked Questions