Chris Rocheleau The Epic Ad Formula Workshop CODE Methodology Review: The Systematic Approach to Writing Ads That Convert

Why Most Ads Fail Before They Start — and the Formula That Fixes Them

The difference between an ad that converts and an ad that flops usually comes down to one thing: the structure. Most ads are written without a formula — they’re random thoughts, features, and CTAs thrown together. The ads that consistently convert follow a proven structure that takes the reader from attention to interest to desire to action. Chris Rocheleau’s CODE Methodology is that structure.

Chris Rocheleau’s The Epic Ad Formula Workshop teaches the CODE Methodology — a systematic approach to writing ads that convert, whether they’re Facebook ads, email campaigns, landing pages, or video scripts.

Inside The Epic Ad Formula Workshop

Module 1: The CODE Methodology

• C — Capture: How to capture attention in the first 3 seconds — hooks that stop the scroll, open loops, and pattern interrupts.
• O — Orient: How to orient the reader to the problem — making them feel understood before presenting the solution.
• D — Deliver: How to deliver the solution — presenting your offer as the obvious answer to the problem you’ve identified.
• E — Execute: How to execute the CTA — getting the reader to take action with urgency, specificity, and confidence.

Module 2: Ad Copywriting

• Headlines: How to write headlines that get clicks — curiosity, benefit, specificity, and urgency formulas.
• Body Copy: How to write ad body copy that keeps people reading — story, proof, and offer frameworks.
• CTAs: How to write calls-to-action that drive action — direct, soft, curiosity, and urgency CTAs.
• Ad Formats: How to write for different ad formats — image ads, video ads, carousel ads, and story ads.

Module 3: Ad Creative

• Image Ads: How to create scroll-stopping image ads — design principles, text overlays, and visual hierarchy.
• Video Ads: How to script and produce video ads — hook scripts, storytelling, and filming tips.
• UGC Ads: How to create user-generated content ads — scripts for creators, filming guidelines, and editing.
• Creative Testing: How to test multiple creatives simultaneously — the 3×3 framework for rapid creative testing.

Module 4: Campaign Strategy

• Campaign Structure: How to structure ad campaigns for testing and scaling — testing campaigns, scaling campaigns, and retargeting campaigns.
• Audience Targeting: How to target the right audience — custom audiences, lookalikes, and interest targeting.
• Budget Allocation: How to allocate budget across campaigns, ad sets, and ads — testing budgets, scaling budgets, and ROAS targets.
• Optimization: How to optimize campaigns based on data — killing losers, scaling winners, and creative refresh.

Module 5: Advanced Strategies

• Offer Stacking: How to stack offers and bonuses to increase perceived value and conversions.
• Retargeting: How to create retargeting campaigns that bring back visitors who didn’t convert — site visitors, video viewers, and engaged users.
• Seasonal Campaigns: How to plan and execute seasonal campaigns — Black Friday, New Year, and product launches.
• Scaling: How to scale winning campaigns from $100/day to $1,000+/day — vertical and horizontal scaling strategies.

What Makes This Workshop Different?

1. CODE Methodology. A proven 4-step structure — Capture, Orient, Deliver, Execute — that you can apply to any ad.

2. Practical. Includes templates, scripts, and examples you can use immediately.

3>Multi-Platform. Works for Facebook, Instagram, TikTok, YouTube, email, and landing pages.

Who Should Take This Workshop?

Perfect For:

• Advertisers who want a proven formula for writing ads that convert.
• E-commerce owners who are spending on ads but not seeing results.
• Copywriters who want to add ad copywriting to their skill set.

Not For:

• People who don’t run paid advertising.
• Advanced media buyers who already have a proven ad formula.

Final Verdict

The difference between an ad that converts and one that flops is structure — and Chris Rocheleau’s CODE Methodology gives you that structure. Capture attention, orient to the problem, deliver the solution, and execute the CTA. The Epic Ad Formula Workshop teaches you this proven formula for writing ads that convert across every platform. If your ads aren’t converting, this workshop provides the systematic approach you need.

🚀 Get Chris Rocheleau Epic Ad Formula Workshop Now