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Beast Analytics – Get to Know (& Use the Sh+t Out of) GA4 Download

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Beast Analytics – Get to Know (& Use the Sh+t Out of) GA4 Download

What You Get:

Getting Started with Google Analytics 4

  • Welcome! Let’s do this thang 🀘πŸ”₯
  • Property & Stream Setup
  • Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
  • The Skinny on GA4 Foundations!
  • Turning off Auto-Migration

Creating and Passing Events

  • An Overview of Enhanced Measurement
  • What Events Should You Be Tracking?
  • How to Create Events in GA4 (Ex. Tracking Email Clicks)
  • How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
  • Modifying Events in Platform
  • Tools for Documentation

Platform Overview – Primary Navigation

  • GA4 vs Universal Analytics (the where’s where)
  • An Overview of the New Navigation in GA4
  • Primary Navigation > Home (GA4’s Truck Stop)
  • Insights – Monitoring Site Stats with Machine Learning
  • Primary Navigation > Explore
  • Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

The Reports – Secondary Navigation (Post-Jun 2023 Setup)

  • Post May 2023 Secondary Navigation Explainer
  • The Reports – Secondary Navigation (Pre-Jun 2023 Setup)
  • Reports Library – Creating Your Secondary Navigation
  • Secondary Navigation > Report Snapshot (The Overview of all Overviews)
  • Secondary Navigation > Acquisition Reports
  • Secondary Navigation > Engagement Reports
  • Secondary Navigation > Monetization Reports
  • Secondary Navigation > Retention Reports
  • Secondary Navigation > User & Tech Reports
  • Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)
  • How to Interact with Reports

Advanced Leverage of GA4

  • Getting Started with BigQuery
  • How to Use Looker Studio with BigQuery
  • Move Google Ads Report into Navigation
  • Using Audience Builder
  • Search Console Data in GA4

Uses of Explore

  • Creating Custom Funnels in GA4
  • Creating a User Flow in GA4
  • User Explorer