Chris Orzechowski – Xvertising

Master Twitter/X Advertising and Acquire High-Value Customers at Scale

Direct-response marketer Chris Orzechowski reveals how to unlock the untapped power of Twitter/X paid advertising. While most marketers fight over saturated Meta ad auctions, discover how to leverage X’s affluent, tech-savvy user base to generate cheap leads, acquire high-LTV customers, and scale e-commerce and info-product sales.

What You Will Learn

• Twitter/X Ad Auction Dynamics: Capitalizing on low CPMs and high organic virality boost on promoted tweets.
• High-Converting X Ad Creatives: Writing punchy, native-looking text ads and video hook ads that don’t look like sponsored spam.
• Audience Targeting Strategies: Targeting follower lookalikes of key industry thought leaders, keywords, and verified accounts.
• High-Converting Landing Pages: Matching the cynical, fast-moving attention span of X users with punchy, high-speed landing pages.

Comprehensive Curriculum Breakdown

1. Module 1: The Twitter/X Advertising Opportunity: Why Savvy Direct-Response Marketers Are Moving In
2. Module 2: Ad Account & Pixel Architecture: Setting Up Conversion Tracking and Custom Audiences
3. Module 3: Writing High-CTR X Ads: Single-Tweet Ads, Promoted Threads & Short-Form Video Ads
4. Module 4: Surgical Audience Targeting: Follower Targeting, Keyword Matching & Conversation Topics
5. Module 5: Optimizing Landing Pages for X Traffic: Above-the-Fold Clarity, Social Proof & Fast Load Times
6. Module 6: Campaign Scaling & Budget Management: Scaling Winning Creatives and Managing Ad Fatigue

Frequently Asked Questions