Chris Rocheleau – Message Mapping Workshop

Map Crystal-Clear B2B Brand Messaging That Accelerates Sales Cycles

B2B positioning expert Chris Rocheleau presents a step-by-step workshop on creating high-impact Message Maps. Learn how to distill complex software, agency, and consulting offerings into punchy, value-focused messages that instantly align internal teams and convince enterprise buyers to take action.

What You Will Learn

• The Message Mapping Matrix: Organizing overarching value propositions into structured supporting proof pillars.
• De-Jargoning Complex Products: Translating complicated technical features into clear, measurable business outcomes.
• Buyer Persona Customization: Tailoring core messaging for executives (CFO/CEO) versus end-users and technical buyers.
• Sales Enablement Application: Arming outbound SDRs and account executives with battle cards and objection handling talk tracks.

Comprehensive Curriculum Breakdown

1. Module 1: The Messaging Disconnect: Why B2B Offerings Get Ignored in Saturated Markets
2. Module 2: Defining the Core Value Proposition: The One Sentence That Commands Immediate Clarity
3. Module 3: Building the 3 Pillars of Proof: Supporting Claims with Real Metrics and Evidence
4. Module 4: Persona-Specific Mapping: Adapting Tone and Pain Points for Different Stakeholders
5. Module 5: Website Copy Integration: Applying the Message Map to Hero Sections and Landing Pages
6. Module 6: Sales Team Enablement: Equipping Reps with Cold Outreach Snippets & Pitch Decks

Frequently Asked Questions