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Hyla Nayeri & Adrien Bettio – How TF Do I Start?

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Hyla Nayeri & Adrien Bettio – How TF Do I Start? Download

What You Get:

Module 1: Welcome to How TF Do I Start?

  • Introduction
  • The 437 story
  • How TF Do I Start? Workbook

Module 2: The Business Idea

  • Lesson 1: Idea Generation
  • Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.

Module 3: Manufacturing 101

  • Lesson 1: What to Look for in a Manufacturer
  • Lesson 2: How to Find a Manufacturer

Module 4: Manufacturing 2.0

  • Lesson 1: Design Process – From Techpack to Final Sample
  • Tech Pack Walk Through
  • Lesson 2: Logistics, Quality assurance and Costing

Module 5: Building a Collection

  • Lesson 1: Our Experience + Approach
  • Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
  • Costing Example
  • Purchase Order Walk Through

Module 6: That Cash Money

  • Lesson 1: Funding your business
  • Lesson 2: Finding resources to fund your business
  • Lesson 3: Risk and Reward

Module 7: Branding is KEY

  • Lesson 1: Establishing Branding
  • Lesson 2: Visual Identity
  • Lesson 3: Naming your Business
  • Lesson 4: Differentiating from competitors
  • Lesson 5: Branding Consistency

Module 8: Ecommerce Tips

  • Lesson 1: Getting Set up
  • Lesson 2: Uploading product + descriptions
  • Lesson 3: Landing Page Tips
  • Lesson 4: Becoming a trustworthy brand

Module 9: Operations

  • Lesson 1: Packing + Shipping
  • Lesson 2: Customer Service + Policies + FAQ

Module 10: Social Media Marketing + Mor

  • Lesson 1: Brand Exposure
  • Lesson 2: Social Media Platforms
  • Lesson 3: Growing through IG
  • Lesson 4: Instagram growth Hacks
  • Lesson 5: Value Proposition
  • Lesson 6: Tik Tok for your brand
  • Lesson 7: Creating Conversion

Module 11: Influencer Marketing + Celebrity

  • Lesson 1: Everything you need to know about Influencer Marketing
  • Lesson 2: Paying for Influencers
  • Lesson 3: Finding Influencers for your brand Part I
  • Lesson 4: Finding Influencers for your brand Part II
  • Lesson 5: Influencer Outreach
  • Lesson 6: Influencer Gifting Part I
  • Lesson 7: Influencer Gifting Part II
  • Lesson 8: Large scale influencers
  • Lesson 9: Celebrity giftin

Module 12: Launch Day Marketing

  • Lesson 1: Launch Day
  • Lesson 2: Selling Out
  • Lesson 3: Keeping the customer after your first order

Module 13: The Boring Stuff

  • Lesson 1: Incorporation
  • Lesson 2: Accounting
  • Lesson 3: Legal
  • Lesson 4: Human Resources

Module 14: Mindset

  • Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
  • Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation

Module 15: Self Development

  • Lesson 1: Routines
  • Lesson 2: Balancing life as an entrepreneur
  • Lesson 3: Reading for an entrepreneur

Module 16: The Hard Parts No One Talks About

  • Lesson 1: Entrepreneurship Lifestyle
  • Lesson 2: Fear of failure
  • Lesson 3: Motivation as an Entrepreneur
  • Lesson 4: Successful brand > my health + happiness?!
  • Lesson 5: This shit ain’t easy
  • Lesson 6: You are more than your brand
  • Lesson 7: No one is perfect
  • Congratulations on Finishing How TF Do I start?

Frequently Asked Questions

  • Industry Terms 101
  • When to pay yourself a salary?
  • When to hire your first employee?
  • Best Marketing Dollars?
  • How to approach Press or PR as a small brand with little cash?
  • What tools do we use for planning, execution and operations?
  • Hiring tip
  • Best business book?
  • Tips on balancing business with current job/school
  • How to pick someone’s brain?
  • How did you start building your business network?
  • Next Steps