Nyala Thorpe – Twinfluence

Secure 4-Figure and 5-Figure Brand Sponsorship Deals as a Digital Creator

Talent manager and digital creator Nyala Thorpe reveals the inside secrets of securing lucrative brand sponsorships. Learn how brands allocate marketing budgets, craft a professional media kit that highlights ROI metrics, pitch marketing decision-makers on LinkedIn and email, and negotiate 4-figure and 5-figure integration contracts.

What You Will Learn

• The Brand Sponsorship Landscape: Understanding how marketing managers and agencies evaluate creators for paid campaigns.
• Designing an Irresistible Media Kit: Showcasing audience demographics, engagement rates, and past campaign performance.
• Cold Pitching Brand Marketing Teams: Writing personalized pitch emails that land directly on marketing directors’ desks.
• Contract Negotiation & Usage Rights: Protecting your intellectual property, whitelisting terms, and negotiating higher fees.

Comprehensive Curriculum Breakdown

1. Module 1: The Business of Influence: Why Engagement and Audience Trust Beat Follower Count
2. Module 2: Building Your High-Impact Media Kit: Key Analytics, Demographics & Visual Presentation
3. Module 3: Finding Marketing Decision-Makers: Scraping Brand PR Emails and Connecting on LinkedIn
4. Module 4: The Pitch Playbook: Email Subject Lines, Tailored Campaign Concepts & Follow-Up Cadence
5. Module 5: Negotiating Like a Talent Manager: Usage Rights, Exclusivity Clauses & Retainers
6. Module 6: Delivering Campaign Excellence: Producing High-Performing Deliverables and Securing Re-Bookings

Frequently Asked Questions