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Rich+Niche – Full Stack Marketing Funnels

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Digital Marketing Theory

  • Classical Marketing Theory
  • The 4 P’s of Marketing
  • Internet Branding
  • Minimally Viable Products
  • Digital Marketing 101

Designing Funnels

  • Funnel Design Theory
  • Funnel Design Process
  • Project Discovery
  • Muse Design
  • Escape & Arrival
  • User Experience (UX)
  • 8-Step Customer Journey
  • Marketing Funnel System Design
  • Funnel Visualization

Building a Website

  • Buying Domains
  • DNS Settings
  • Web Hosting 101
  • Installing a WordPress Site
  • Installing a WordPress Theme
  • Best WordPress Plugins

Lead Magnets

  • What is a lead magnet?
  • 8 Keys to a Perfect lead Magnet
  • Pain Killers vs Vitamins
  • Escape & Arrival
  • Before and After Copywriting
  • The Best Friend Method
  • Making Lead Magnets in Canva
  • Lead Magnet Delivery

Copywriting That Works

  • Writing for Reptiles
  • Squeeze Page Copy
  • How to Write Headlines
  • Benefits Not Features
  • The Call-To-Action

Creating Landing Pages

  • How to set the squeeze page
  • Simple Mobile Friendly Layouts
  • Easy Image Mockups
  • How to Embed Forms

Email Marketing

  • Using a tool like Mailchimp
  • Audience and Lists
  • Your First Automated Email
  • Embedding Forms
  • Thank You Page Redirections
  • How to Test the System
  • Multi Email Automation

Google Analytics

  • Google Analytics Walkthrough
  • How to Gain Data-Driven Insights
  • Setting up Conversion Goals

Conversion Rate Optimization

  • Funnel Science
  • How to Optimize for Optins
  • How to Optimize for Email Open
  • How to Optimize for Email Clicks
  • How to Optimize for Purchases
  • CRO Exercises
  • Sales Page Development SOP

Online Traffic Sources

  • Organic Search Traffic (SEO)
  • Paid Traffic
  • Referral Traffic
  • Direct Traffic
  • Social Traffic
  • Traffic Strategy 101

Offering Funnels as a Service

  • Project Management Tips
  • Kartra vs WordPress
  • Walkthrough my kartra Account
  • How to sell funnels as a service

Digital Advertising Theory

  • The Holy Grail of Digital Mktg
  • The 4’m of every campaign
  • Lead Gen Strategies
  • Custom Audiences
  • Conversion Tactics
  • Awareness Strategies
  • Messenger Ads & Chat Bots

Facebook Ads

  • Setting up FB Business Manager
  • Setting up a Tracking Pixel
  • Using Custom Conversions
  • Defining Target Audiences
  • Facebook Ads vs Google Adwords

Your First FB Ad Campaign

  • Project SOP Overview
  • Writing a Campaign Brief
  • Campaign Visualization
  • Developing Your Ad Media
  • Holy Grail Optimization
  • Campaign Reporting

Content Marketing Theory

  • The Basics of Content Marketing
  • What is Thought Capital
  • Content Marketing as a Service
  • Brand Guidelines
  • Video in a Social World
  • Content Creation Systems

Content Creation Process

  • Content Planning
  • Content Creation Framework
  • Content Writing and Editing
  • Image Design Techniques
  • Audiograms
  • Video Clip Highlights

Platform Best Practices

  • YouTube Best Practices
  • Twitter Best Practices
  • Instagram Best Practices
  • Podcast Best Practices
  • Linkedin Best Practices

Tools of the Trade

  • Notion Content Management
  • Canva Media Creation
  • Hypefury Twitter Growth
  • Planoly Instagram Growth
  • Descript Text-Based Video Editor
  • Publer Low Cost Social Mgmt
  • Veed Video Wrappers & Captions

No-Code Web Development

  • Building on WordPress
  • Building on Webflow
  • The basics of SEO