Davey and Krista Design Strategy School Review: The Complete System for Creating Brand Designs That Attract Premium Clients

Why Most Designers Struggle to Charge Premium Prices — and the Strategy That Changes Everything

Most designers focus on making things look pretty. But the designers who charge $10K-$50K+ per project don’t just make things look good — they solve business problems through design. They understand brand strategy, positioning, and the connection between visual design and business outcomes. When you can connect your design work to revenue, growth, and market positioning, you become indispensable — and you can charge premium prices.

Davey and Krista’s Design Strategy School teaches you how to add strategy to your design services — so you can charge more, attract better clients, and deliver more impactful work.

Inside Design Strategy School

Module 1: Brand Strategy

• Brand Discovery: How to conduct brand discovery sessions that uncover the business problems your design needs to solve.
• Brand Positioning: How to position brands in their market — differentiation, target audience, and value proposition.
• Brand Architecture: How to structure a brand — brand hierarchy, naming, and visual system.
• Brand Story: How to craft a brand story that connects emotionally with the target audience.

Module 2: Design Strategy

• Strategic Design: How to connect design decisions to business outcomes — every visual choice should support the brand strategy.
• Visual Positioning: How to use visual design to position a brand — premium, accessible, innovative, traditional, and other positioning.
• Competitive Analysis: How to analyze the competitive landscape and design a brand that stands out — not blends in.
• Design Systems: How to create design systems that scale — logos, typography, color, imagery, and brand guidelines.

Module 3: Client Process

• Client Onboarding: How to onboard clients with a strategy-first process — questionnaires, workshops, and presentations.
• Presentations: How to present design work in a way that connects it to business outcomes — not just “I made it pretty.”
• Client Communication: How to communicate with clients throughout the project — managing expectations, handling feedback, and maintaining scope.
• Project Management: How to manage brand design projects — timelines, milestones, and deliverables.

Module 4: Pricing and Proposals

• Value-Based Pricing: How to price your design services based on value — not hours or deliverables.
• Proposal Writing: How to write proposals that win projects — strategy, scope, timeline, and investment.
• Contract Essentials: The contract terms you need to protect yourself — scope, payment, revisions, and usage rights.
• Client Selection: How to select clients who value strategy — and how to say no to clients who don’t.

Module 5: Business Growth

• Marketing: How to market your strategy-first design services — content, case studies, and networking.
• Case Studies: How to create case studies that demonstrate the business impact of your design work.
• Referral Systems: How to build referral systems that bring you premium clients — not just any clients.
• Scaling: How to scale from freelancer to studio — hiring, systems, and revenue growth.

What Makes This School Different?

1. Strategy-First. Teaches you to connect design to business outcomes — so you can charge premium prices.

2. Proven Process. Davey and Krista have used this exact process to build a successful strategy-first design studio.

3>Business-Focused. Every module connects design to revenue, growth, and market positioning.

Who Should Take This School?

Perfect For:

• Designers who want to charge premium prices by adding strategy to their services.
• Freelance designers who want to transition from order-taker to strategic partner.
• Design studio owners who want to offer brand strategy as a service.

Not For:

• Designers who only want to make things look pretty without understanding business strategy.
• Anyone who doesn’t work with brands or businesses.

Final Verdict

The designers who charge premium prices don’t just make things look good — they solve business problems through design. Davey and Krista’s Design Strategy School teaches you how to add strategy to your design services so you can charge more, attract better clients, and deliver more impactful work. If you’re a designer who wants to move beyond execution and into strategy, this school provides the system.

🚀 Get Davey and Krista Design Strategy School Now