The Core Story Framework is a revolutionary program designed by Sandy Franks through the American Writers & Artists Institute (AWAI). This framework serves as a powerful tool for writers and marketers to create compelling narratives that resonate with audiences. The program emphasizes the importance of storytelling in marketing and the impact it can have on engaging customers and driving conversions.
What is the Core Story Framework?
The Core Story Framework is a structured approach to storytelling that helps individuals and businesses articulate their core message effectively. It is based on the idea that every brand has a unique story that can be leveraged to connect with potential customers on a deeper level. This framework provides the necessary steps to uncover and craft that story, enabling writers and marketers to communicate their value propositions more persuasively.
Key Components of the Core Story Framework
